"Let's Rank" | Ideas that Always Work
If you're looking for a repeatable idea that always works that can both show off personality and highlight your products, look no further. Rankings are a popular and ever-present trend that are super easy to pull off for both brands and creators alike. Let's explore why you should use this.
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For Brands & Businesses
Social media was made for opinions, which is why ranking things can be such a great piece of content regardless of industry. Rankings generate enough interest to keep your viewer hooked while simultaneously allowing you to accomplish some sort of goal in the background —whether that is to show off your products, display your personality, or give some sort of insight to establish yourself as a thought leader.
And there are so many iterations of rankings that it can be a consistent part of your content bank. For example, a restaurant can have their staff rank their favorite dish, drink, shift, and piece of equipment. Car dealerships have been ranking their favorite cars on the lot. Construction crews have been ranking their favorite tool brands.
Rankings are low hanging fruit that every brand should try. And it's not below anyone; Gatorade has even had their athletes blind rank their favorite flavors.
For individuals & creators
Rankings can be a chance to show off your personality, while also giving your expert opinion to an audience who values you as an expert. Here, rankings can take the form of equipment that you use, pieces that you've created, or industry trends that you see. Remember that the goal here is to be authentic, not popular. Sometimes a hot take is the key to engagement.
Look at this example:
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I don't even know this person and I watched it all because as a human I'm addicted to lists. Lists are powerful, powerful things.
Variation to Try: The Blind Rank
A common variation, this is where you ask a person to rank an item without knowing the items that come after. Definitely a way of creating interest and keeping interest until the very end; just be sure to capture the reaction.